She’d also interviewed Ilkka and a couple of others. She asked me for an interview for the book. With that as the starting point, she thought we should materialize this into something concrete. We also connected with Sam and all the other big players. During those dinners we started getting to know each other. I want to do something that drives the world to a better place. That’s been part of my entire career, my entire drive. I’ll let her talk a bit about how she first thought of it, but her idea was basically, she invited us to these Play Nice dinners to bring together individuals, quite senior individuals from other organizations that had talked about the desire to do something. Mathias Nørvig: Jude had an idea for a book. GamesBeat: What were some of the inspirations for the book? Sybo CEO Mathias Gredal Nørvig and Playmob CEO Jude Ower. Here’s an edited transcript of my interview with Nørvig and Ower. The studio has committed to donating 100% of the profits from these purchases to environmental efforts.įounded in 2010, Sybo is based in Copenhagen and it was acquired by Miniclip in 2022. To encourage environmental action within the Subway Surfers community, SYBO has introduced an optional in-game purchase of a limited edition Toad Outfit for the fan-favorite character, Yutani. I spoke with Nørvig and Ower about their passion for the cause at the recent Games for Change conference in New York. The inspiration comes from the top: Mathias Gredal Nørvig, CEO of SYBO, who is co-writing a book, Gaming for Good, with Jude Ower, founder and CEO of PlayMob. Mission Blue is dedicated to protecting marine ecosystems, and SYBO’s contribution will aid their important work. In addition to supporting Milkywire, SYBO has also pledged donations to Mission Blue, an organization led by renowned oceanographer Sylvia Earle. The contribution is aimed at preserving the Amazon Rainforest. Moreover, the company has introduced limited edition in-game activations to encourage players to contribute to Milkywire’s impact funds. Sybo has made a fixed donation of $25,000 to support high-quality conservation projects worldwide. Today, Sybo has teamed up with Milkywire, an impact platform for supporting environmental projects. And that audience has been receptive to the company’s continuous focus on supporting environmental projects.Īnd the company keeps finding ways to support more causes. Sybo has more than 150 million monthly active users and four billion downloads for its 11-year-old Subway Surfers game. At the event, we will also announce 25 top game startups as the 2024 Game Changers. If you’ve always dreamed of wielding a spray can and leaving your mark without having to actually be on the run from the police, this game can be a fun bit of escapism for you.We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. Subway Surfers is a fun game for those who fancy themselves a little bit of a rebel. These characters stay basically unchanged, although the Inspector’s uniform does change to match the location when the city setting changes. Some characters, however, are only available to be unlocked by way of in-app purchases.Ĭharacters in the game are chased by the Inspector and his dog. Some characters can be unlocked by way of collecting certain character attributes in the game, such as a hat or other objects. Other characters can also be used, but they must first be unlocked through gameplay. The default Subway Surfers character is a teenage boy name Jake who, incidentally, is also the mascot for the Kiloo company. If either of these things happens, the game is over and you’ll have to start again. How does the game end?Īs long as you can evade the authorities and not crash into obstacles, the game goes on indefinitely. Sometimes, players will be charged with completing special missions, for which they will receive special rewards. The “Surfer” part of the game comes from the fact that characters sometime surf on boards in order to glide over the train tracks and overhead wires. Avoid trains and other obstacles by jumping (by swiping up), rolling (swiping down) and by making lateral moves (by swiping left or right, accordingly). As mentioned, the main objective of the game is to run through the game world (a subway station) collecting coins and avoiding being caught by the authorities.
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